I’ve switched from Tropicana to Minute Maid‘s Orange juice. I find it less sweet and apparently it has “Low Acid” content as well. Marketing is usually just bs but it can be very effective. For example, the new “Love it, Hate it” campaign from Volvo is sheer genius. I would never buy a Volvo but after watching the commercial, I want to test drive the car just to see whether I would love/like it or hate it.